Understand the Numbers That Drive Subscription Growth
Move from tracking metrics to understanding what they mean for your business trajectory and investor conversations.
Back to HomeWhat This Program Offers You
You'll develop clarity around subscription business metrics that matter for growth and fundraising. This program helps you build confidence in calculating MRR and ARR accurately, analyzing customer cohorts to understand retention patterns, and modeling unit economics that inform strategic decisions.
Through structured learning and hands-on projects, you'll create financial dashboards that communicate business health to stakeholders. You'll gain frameworks for predicting churn before it impacts revenue, identifying expansion opportunities within your customer base, and understanding the relationship between customer acquisition costs and lifetime value.
By the end of this program, you'll speak the language of subscription business with investors and executives. You'll have practical tools for forecasting revenue growth, benchmarking your metrics against industry standards, and making data-informed decisions about pricing and customer retention strategies.
The Challenge You're Facing
Perhaps you're responsible for reporting subscription metrics but feel uncertain about whether you're calculating them correctly. Maybe you've been asked to build a financial model for investors, and you're not confident about which assumptions to use or how to present cohort analysis in a way that tells a compelling story.
You might be tracking dozens of metrics without understanding which ones actually signal problems or opportunities. When someone asks about your CAC payback period or LTV to CAC ratio, you may find yourself wishing you had a stronger foundation in these concepts rather than just repeating numbers from a spreadsheet.
This uncertainty can hold you back from participating meaningfully in strategic conversations about growth. It's not about lacking intelligence—it's about not having structured guidance on subscription analytics and the frameworks that experienced analysts use to derive insights from data.
Our Approach to Building Your Capabilities
This program takes you through subscription metrics systematically, starting with foundational concepts and building toward sophisticated analysis. Rather than overwhelming you with every possible metric, we focus on the indicators that actually drive decisions in well-run subscription businesses.
Metrics Foundations
You'll learn to calculate MRR, ARR, and related metrics accurately, understanding the nuances that trip up many analysts. We cover different revenue recognition scenarios and how they impact your calculations.
Cohort Analysis
You'll develop skills in tracking customer behavior over time, identifying retention patterns, and using cohort data to forecast future performance. This helps you understand which customer segments drive sustainable growth.
Unit Economics
You'll learn to model the relationship between acquisition costs and customer value, calculate payback periods, and assess whether your business model is viable at scale. These concepts are fundamental to fundraising conversations.
Churn Prevention
You'll explore frameworks for predicting which customers are at risk and understanding the revenue impact of different churn scenarios. This helps you prioritize retention initiatives based on their potential financial impact.
Throughout the program, you'll work on projects that mirror real-world scenarios—building dashboards, analyzing pricing tiers, and forecasting revenue under different growth assumptions. Each project is designed to give you artifacts you can adapt for your own work.
Your Learning Experience
The program combines conceptual learning with hands-on practice. You'll work through structured modules that build on each other, with each section introducing new metrics and analytical techniques while reinforcing what you've learned previously.
You'll have access to spreadsheet templates and data sets that let you practice calculations and build models without starting from scratch. The focus is on developing your analytical intuition—learning to recognize patterns in subscription data and understand what they reveal about business health.
As you progress through the material, you'll complete projects that demonstrate your growing capabilities. These aren't just exercises—they're examples of work you might do in a professional setting, like building an investor dashboard, conducting a pricing tier analysis, or creating a revenue forecast based on cohort assumptions.
By the time you finish, you'll have a portfolio of analytical work and a solid grasp of how subscription metrics connect to business strategy. You'll be able to explain your analyses to non-technical stakeholders and defend your assumptions in strategic conversations.
Program Investment
One-time program fee
What's Included:
Comprehensive curriculum covering MRR/ARR calculation, cohort analysis, and unit economics fundamentals
Spreadsheet templates and models for tracking subscription metrics and building financial projections
Hands-on projects including dashboard creation, pricing analysis, and revenue forecasting scenarios
Frameworks for churn prediction, expansion revenue identification, and CAC payback optimization
Industry benchmarking resources to contextualize your metrics against typical SaaS performance standards
This investment represents development of analytical capabilities that support career advancement in subscription business roles. The frameworks and tools you gain apply across different industries and company stages.
How Progress Works
The program is designed to be completed over several weeks, though you can work at a pace that suits your schedule. Each module builds on previous concepts, so you'll see your understanding deepen as you progress through the material.
You'll know you're making progress when you can look at a subscription business's metrics and identify potential issues or opportunities. You'll be able to construct financial models that withstand scrutiny from investors or executives. You'll speak confidently about cohort behavior, unit economics, and churn dynamics.
Most participants report that the real value emerges when they apply these frameworks to their own work situations. The concepts we teach are immediately relevant—you can start using them to improve your analysis and communicate more effectively about revenue performance.
We provide realistic timelines for developing these capabilities. You won't become an expert overnight, but you'll build a solid foundation that supports continued learning. The goal is to give you enough understanding to analyze subscription metrics competently and know where to deepen your knowledge further.
Your Confidence in This Decision
We understand that investing in professional development requires consideration. You want to ensure the program will actually help you build the capabilities you need for your role and career trajectory.
That's why we encourage you to reach out with questions before enrolling. We can discuss whether this program aligns with your current skill level and professional goals. There's no obligation to proceed after these conversations—they're simply an opportunity for you to make an informed decision.
The program is particularly valuable for professionals working in or aspiring to roles in financial analysis, business operations, or strategic planning within subscription businesses. If you're responsible for reporting metrics, building models, or analyzing customer economics, this content will support your work directly.
We're committed to helping you succeed in developing these analytical capabilities. If the program isn't the right fit for your situation, we'll tell you honestly and might suggest alternative resources or approaches that would serve you better.
Getting Started
Beginning is straightforward. First, reach out through our contact form to schedule an initial conversation. We'll discuss your background, current role, and what you're hoping to develop through this program.
During that conversation, we'll explore whether SaaS Metrics and Analytics is the right starting point or if one of our other programs might align better with your needs. We'll answer any questions you have about the curriculum, time commitment, and expected outcomes.
If you decide to proceed, we'll provide access to the program materials and project templates. You'll be able to work through the content at your own pace, applying concepts to your professional context as you learn them.
The Path Forward
Initial Discussion
We'll talk about your goals and whether this program fits your situation.
Consider Your Options
Take time to think about whether the timing and focus feel right for you.
Begin Learning
Access the materials and start building your subscription analytics capabilities.
Ready to Develop Your Metrics Expertise?
Reach out to discuss whether SaaS Metrics and Analytics aligns with your professional development goals. We're here to answer questions and help you make an informed decision.
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