Build Pricing Strategies That Balance Growth and Value
Learn to make pricing decisions based on data rather than guesswork, understanding customer sensitivity and competitive positioning.
Back to HomeWhat This Program Offers You
You'll develop capabilities for approaching pricing as a strategic lever rather than a static decision. This program helps you understand how customers respond to different price points, how to position your offering relative to competitors, and how to design pricing structures that support sustainable revenue growth.
Through structured learning and practical applications, you'll gain frameworks for analyzing price sensitivity, conducting competitive intelligence, and testing pricing hypotheses. You'll learn to evaluate willingness-to-pay research, design conjoint studies, and interpret elasticity data in ways that inform decision-making.
By completing this program, you'll be equipped to recommend pricing changes with confidence, understanding both the potential upside and the risks. You'll have tools for modeling revenue impact under different pricing scenarios and communicating pricing strategy to stakeholders who may have competing priorities.
The Challenge You're Facing
Perhaps you're tasked with recommending pricing changes but feel uncomfortable making suggestions without solid analytical backing. Maybe your organization debates pricing decisions based on opinions rather than data, and you wish you had frameworks for bringing more rigor to these discussions.
You might notice competitors adjusting their pricing and wonder whether you should respond, but lack the analytical tools to assess competitive positioning systematically. Or you're considering new pricing tiers without being sure how customers will perceive the value differences between options.
This uncertainty can make pricing decisions stressful. Every price change carries risk—too high and you might lose customers, too low and you leave revenue on the table. Without structured approaches for testing assumptions and modeling outcomes, you may find yourself defaulting to cost-plus pricing or simply matching competitors rather than developing strategies aligned with your specific value proposition.
Our Approach to Building Your Capabilities
This program takes you through pricing strategy methodically, starting with foundational concepts in customer psychology and value perception. Rather than presenting a single approach, we explore multiple pricing frameworks and help you understand when each is most applicable.
Price Sensitivity Analysis
You'll learn methods for understanding how demand responds to price changes, including elasticity measurement, Van Westendorp analysis, and Gabor-Granger techniques. These tools help you estimate optimal price points.
Competitive Intelligence
You'll develop approaches for monitoring competitor pricing, understanding their positioning strategies, and identifying opportunities for differentiation. This includes analyzing feature-price relationships across the market.
Value-Based Pricing
You'll explore how to price based on customer value creation rather than costs or competitive matching. This includes techniques for quantifying value, segmenting by willingness to pay, and communicating pricing rationale.
Pricing Experiments
You'll learn to design controlled tests of pricing changes, including A/B tests, cohort-based rollouts, and geographic variations. You'll understand how to interpret results and make decisions under uncertainty.
Throughout the program, you'll work on projects that simulate real pricing decisions—optimizing subscription tier structures, implementingge-based models, conducting willingness-to-pay research, and analyzing bundling strategies. Each project gives you experience applying theoretical concepts to practical scenarios.
Your Learning Experience
The program combines conceptual frameworks with hands-on analysis. You'll work through structured modules that introduce different pricing methodologies, with each building on concepts from previous sections while adding new analytical techniques.
You'll have access to templates for conducting pricing research, analyzing competitive positioning, and modeling revenue scenarios. These tools let you practice the analytical work without starting from scratch, helping you focus on developing judgment about which approaches fit different situations.
As you progress, you'll complete exercises that mirror actual pricing decisions—should you add a new tier, adjust existing prices, implement dynamic pricing, or redesign your entire pricing structure. You'll learn to think through the strategic implications of each choice and model the potential financial impact.
By the end of the program, you'll have practical experience with multiple pricing frameworks and an understanding of their strengths and limitations. You'll be able to recommend pricing strategies with supporting analysis and articulate the rationale behind your recommendations to stakeholders.
Program Investment
One-time program fee
What's Included:
Comprehensive curriculum covering price sensitivity analysis, competitive positioning, and value-based pricing frameworks
Templates for pricing research including conjoint analysis, Van Westendorp studies, and elasticity modeling
Hands-on exercises in subscription tier optimizationge-based pricing design, and bundling strategy analysis
Frameworks for designing pricing experiments, including test structure, sample size calculation, and results interpretation
Revenue modeling tools for forecasting impact of pricing changes across different customer segments and scenarios
This investment supports development of strategic pricing capabilities that apply across industries and business models. The frameworks you learn remain relevant as you advance in product, finance, or strategy roles.
How Progress Works
The program is designed to be completed over several weeks at your own pace. Each module introduces new analytical techniques while reinforcing concepts you've learned previously, so your pricing intuition develops gradually.
You'll know you're making progress when you can analyze a pricing scenario and identify multiple valid approaches, understanding the tradeoffs between them. You'll be able to design research that reveals customer price sensitivity and interpret competitive moves in terms of broader strategy.
Many participants find the value becomes clear when they apply these frameworks to actual pricing decisions at work. The concepts translate directly to real situations—you can use them to evaluate proposals, design experiments, or analyze competitor behavior.
We set realistic expectations about skill development. You won't become a pricing expert immediately, but you'll build a solid analytical foundation that supports continued learning. The program gives you enough depth to contribute meaningfully to pricing discussions and enough breadth to know which techniques to explore further for specific challenges.
Your Confidence in This Decision
We recognize that choosing professional development requires thoughtful consideration. You want assurance that the program will help you develop capabilities relevant to your career path and current responsibilities.
That's why we encourage you to reach out before enrolling. We can discuss your background, the types of pricing decisions you're involved with, and whether this program matches your development needs. These conversations carry no obligation—they simply help you make an informed choice.
The program is particularly relevant for professionals in product management, revenue operations, business analytics, or strategic finance who participate in pricing decisions or need to understand the rationale behind pricing strategy. If your role involves recommending or evaluating pricing changes, this content will support that work directly.
We're committed to helping you develop these capabilities thoughtfully. If this program isn't the right match for your situation, we'll be direct about that and might suggest alternative approaches or resources that would serve you better.
Getting Started
Beginning is straightforward. First, reach out through our contact form to schedule an initial conversation. We'll discuss your current role, the pricing challenges you encounter, and what you hope to develop through this program.
During that discussion, we'll explore whether Pricing Strategy and Optimization is the right focus or if another program might align better with your needs. We'll answer questions about the curriculum structure, time commitment, and how the concepts apply to different business contexts.
If you decide to proceed, we'll provide access to program materials and analytical templates. You can work through the content at a pace that fits your schedule, applying concepts to your professional context as you learn them.
The Path Forward
Initial Discussion
We'll explore your goals and assess whether this program fits your situation.
Consider Your Options
Take time to reflect on whether the timing and content feel appropriate for you.
Begin Learning
Access the materials and start developing your pricing strategy capabilities.
Ready to Develop Your Pricing Expertise?
Reach out to discuss whether Pricing Strategy and Optimization aligns with your professional development goals. We're here to answer questions and help you make an informed decision.
Start the ConversationExplore Other Programs
RevenueLab offers specialized programs for different aspects of revenue analytics. Each focuses on specific capabilities that support subscription business growth.
SaaS Metrics and Analytics
Develop fluency in subscription business metrics including MRR/ARR tracking, cohort analysis, and unit economics. Build financial models and investor dashboards for growth.
Customer Lifetime Value Optimization
Build capabilities in customer value maximization through CLV modeling, retention analytics, and expansion strategies. Design programs that improve long-term relationships.